Media Coverage
Press coverage, interviews & industry news featuring Silverpush
Silverpush CEO Hitesh Chawla on India's CTV & YouTube Ad Spend Trends
In an exclusive MediaBrief interview, Silverpush Founder & CEO Hitesh Chawla shares insights on rising CTV and YouTube ad spends in India, outdated TV buying models, and how contextual AI is driving performance across screens.
Silverpush x Epitaph Study with Lumen Research on YouTube Context
New findings from Silverpush and Epitaph confirm strong attention performance for YouTube Context ads.
Trend Intelligence Platform from Silverpush Boosts Contextual Targeting
Silverpush's latest Trend Intelligence Platform turns live trends into contextual signals to drive smarter ad performance.
Silverpush Releases Trend Intelligence Platform for Contextual Advertising
Silverpush unveils a Trend Intelligence Platform that turns real-time trends into contextual signals for smarter ad targeting.
Nasir Khawaja, Silverpush VP DACH, on DSP & Ad Intelligence
Silverpush VP DACH Nasir Khawaja discusses how contextual and strategic intelligence now shapes campaigns before DSP activation.
Silverpush & Dentsu Digital on YouTube Ads: Context & Moment Strategy
Silverpush and Dentsu Digital discuss shifting YouTube ad planning toward context and viewer moments in this expert interview.
Dabur Odomos Seasonal Activation Achieves 86.95% VCR via Silverpush Contextual Targeting
See how Dabur Odomos used Silverpush contextual targeting to drive high engagement and an 86.95% video completion rate.
Silverpush Nasir Khawaja on AI's Impact on YouTube & CTV Strategy
Silverpush's Nasir Khawaja highlights why AI is redefining video strategy, influencing contextual advertising, YouTube planning, and connected TV performance measurement.
Silverpush & Airtory Launch Creative Studio to Scale Social Video into YouTube & CTV Ads
Silverpush's latest Creative Studio, powered by Airtory, transforms social video into optimized YouTube and CTV ad formats - simplifying cross-channel video advertising.
Silverpush 2025 Report: YouTube's Impact on Shopper Behavior
Discover insights from Silverpush's 2025 Retail & Ecommerce Report on how YouTube is shaping consumer journeys and influencing retail decisions at scale.
Silverpush & Adsquare Partner on YouTube Ad Measurement
Silverpush and Adsquare team up to link YouTube ads with real-world foot traffic, bringing contextual intelligence and location measurement to global campaigns.
Silverpush AI-Powered Festive Ad Solutions to Boost Consumer Engagement
Silverpush launches AI-driven ad solutions to help brands stand out during India's festive season, connecting with consumers at the right moments across mobile and CTV.
Silverpush Expands in Japan with AI-Driven CTV & Social Video Solutions
Silverpush CEO Hitesh Chaura and Japan Manager Sai Nakano share how AI-powered solutions are transforming contextual advertising, campaign automation, and video advertising in Japan.
Silverpush Expands Leadership in DACH Region
Silverpush appoints Nasir Khawaja as VP DACH to drive rapid growth in Germany, strengthening its leadership team after record market success in 2025.
Silverpush Launches AI Upgrade for Smarter Advertising
Silverpush introduces AI-powered upgrades to its Mirrors platform, helping brands automate, optimise, and scale contextual ad campaigns across YouTube, social & programmatic.
Lloyd Becomes India's First Brand to Use an AI Sales Agent in Campaign with Silverpush Zimmer
Lloyd, with WPP Media and Silverpush's Zimmer, becomes the first brand in India to deploy an AI Sales Agent in a campaign, redefining digital consumer engagement.
MarTech Interview: Sarah Larkin, Silverpush, Shares Her Take on the Future of Personalized Advertising
In a recent interview with Martech, Sarah Larkin, US Sales Director at Silverpush, shares insights on how understanding target audiences and leveraging personalization can boost ad engagement.
Silverpush Expands Across Europe with Presence in Seven Countries
Marking a major milestone, Silverpush grows its European reach, bringing advanced advertising solutions to seven countries across the continent.
First in the Market: Silverpush Brings Contextual Intelligence to TikTok Advertising
Silverpush launches Mirrors for TikTok—an AI-powered solution helping brands run contextually relevant, brand-safe TikTok campaigns at scale.
Why Advertisers Must Treat YouTube as TV | Silverpush's Take at Video Rise 2025
At Video Rise 2025, Silverpush's Alexander Debenham-Burton discusses the merging of YouTube and TV, and why brands must adapt to this viewing shift.
Silverpush CEO on How AI Is Reshaping the Ad Ecosystem
In a recent interview with Beet TV at CES 2025, Hitesh Chawla, the CEO of Silverpush, discussed how context technology and real-time AI agents will transform the advertising industry.
Transforming Digital Advertising and CTV: Insights from Senior Programmatic VP at Silverpush
In a recent interview with Ad Tech Today, Abhimanyu talks about his move to programmatic advertising and how AI and CTV trends are shaping personalized video advertising.
Silverpush Appoints New County Director in the Philippines
Silverpush expands in the Philippines, appointing Wiwa Cajumban as Country Director to drive growth in AI-powered advertising and contextual targeting solutions.
Silverpush Appoints Towfiq Ali to Lead Silverpush's Sales in South India as Sales Director
Silverpush appoints Towfiq Ali as Sales Director to strengthen its presence and drive growth in the South Indian ad market.
Silverpush Names Aom Wasinee Chongmeesuk as Thailand Country Director
Silverpush appoints Aom Wasinee Chongmeesuk as Country Director to drive innovation and growth in Thailand's adtech market.
Silverpush Appoints Aom Wasinee Chongmeesuk to Lead Innovation in Thailand's Ad Industry
Silverpush is thrilled to announce the appointment of Aom Wasinee Chongmeesuk as Country Director to drive innovation and technology in Thailand's advertising industry.
Silverpush Strengthens Australian Presence with New Sales Director, Jarryd Gaggin
Silverpush appoints Jarryd Gaggin as Australia's national sales director to expand Silverpush's presence and drive growth in the Australian market.
Silverpush Brings Contextual Video Targeting to Japan: Special Interview
Hitesh Chawla and the Japan team in an exclusive interview discuss the rising demand for AI-driven video ad solutions in Japan and their vision to establish Silverpush as a market leader in the region.
From Months to Days: AI's Role in Rapid Ad Optimization
Discover how AI is revolutionizing ad optimization, transforming a process that once took months into actionable insights in just a few days.
Transforming AdTech with Contextual Intelligence & Creative Strategies
Discover how contextual intelligence and creative optimization are revolutionizing digital advertising. Learn how AI, VR, and new ad formats drive increased engagement and ROI for businesses in the evolving digital landscape.
AI-Powered Video Targeting: Silverpush's David Agnew on the Future of Advertising
Explore how AI is set to revolutionize video advertising by analyzing content for better targeting. Silverpush's David Agnew shares insights on AI-driven marketing strategies and the potential for deeper viewer understanding.
Contextual Targeting for Better YouTube Ads
Paul Briggs, SVP Europe, Silverpush in conversation with VideoWeek at Cannes Lions 2024 reveals how contextual targeting on YouTube can reduce waste and boost ad relevance.
Silverpush Elevates Chaitanya Sinha to Vice President for South East Asia
Silverpush is proud to announce the promotion of Chaitanya Sinha to the position of Vice President for South East Asia.
Silverpush's CEO Hitesh Chawla on AI-Powered Global Expansion and Future Innovations
In an exclusive interview at the Cannes Lions 2024, Silverpush's CEO Hitesh Chawla discusses the company's impressive growth trajectory, fueled by AI and a focus on contextual advertising.
AI-Powered Contexts will be a Substitute For Cookies - exchange4media
Hitesh Chawla, Founder & CEO, Silverpush, shared his insights on how first-party data and context are key in the cookieless era for effective ad targeting and brand safety.
Wataru Nakano is very excited to expand contextual advertising foundation in Japan with Silverpush
Silverpush, a global leader in contextual advertising, has appointed Wataru Nakano as Country Manager for Japan, marking its re-entry into the Japanese market.
Silverpush re-enters Japan Market, Appoints Wataru Nakano as Country Manager
Silverpush, a global leader in AI-driven contextual advertising technology is pleased to announce its re-entry into the Japanese market with the appointment of Wataru Nakano as Japan's country manager.
Google Implements First Test Globally to Phase Out Third-Party Cookies
On January 4, 2024, Google initiated its strategy to eliminate third-party cookies. In a phased approach, it will initially disable third-party cookies for 1% of users worldwide for testing purposes.
Brands' are wasting $73bn of adspend on unsuitable digital ads during festive period
Over the last two years, global brands have spent over $600 million (£482 million) on ads that are deemed "digitally unsuitable" during the final quarter of the year.
Silverpush Acquires Vidgyor to Fuel its CTV Capabilities
Silverpush, a global contextual advertising leader, has announced the acquisition of Vidgyor, a media technology company that offers solutions for monetization on digital to broadcasters & video content creators.
Google's Video Ads Violate its Standards; Report Claims the Tech Giant "Misled" Buyers
According to some reports, Google Video Partners' placements on third-party sites violated Google's standards about 80% of the time.
Silverpush Launches Contextual Planning Tool Powered by Generative AI
With this launch, Silverpush has strengthened its contextual offering 'Mirrors', boosting the cookieless targeting space with next generation AI capabilities.
Silverpush and PubMatic Announce Partnership to Revolutionize Digital Advertising in the APAC
Two main leaders of the adtech industry unite to empower advertisers with advanced data-driven tools.
W3C Opposes Google's Proposals for Handling Cookies in Chrome
The W3C division has denied Google's Topics API proposal, which was presented in the previous year with the intention of replacing third-party tracking cookies in Chrome.
Meta Violates GDPR with Non-Compliant Targeted Ad Practices, Earns Over $400 Million in Fines
Meta has been once again hitting with a major GDPR violation. As of January 4, 2023, Meta has earned itself a fine of more than $400 million for its latest data privacy misstep.
The Future of CTV: Drive Audience Engagement with New Ad Formats
2021 was a record year for CTV. At least one CTV device could be found in over 80% of American homes, and the CTV budget is expected to double by 2026.