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4 Pillars for Effective Ad Targeting in a Cookieless World
Right Moment
In a landscape where generic ads fail to capture the audience’s attention, Silverpush’s data-driven precision targeting empowers advertisers to connect with their target audience in the right frame of mind. Experience next-level ad personalization that truly resonates with your audience, resulting in maximum effectiveness and engagement.
Right Platform
Silverpush’s omnichannel advertising technologies have the potential to display ads on multiple platforms, widening reach and boosting the number of ad clicks. To protect brand reputation, we also incorporate a brand safety and suitability layer into the content, ensuring that ads are displayed in a contextually relevant and brand-safe environment.
Right Creative
Delivering the right message tailored to the audience's interests, needs, and preferences helps captivate attention. Silverpush offers multiple compelling ad creatives for brands to choose from and displays ads in semantically relevant environments, thus avoiding irrelevant and possibly damaging misplacement.
Right Audience
Silverpush’s hyper-contextual technologies have developed historic data intelligence. This enables us to accurately determine user personas and create custom audience segments, allowing for the delivery of hyper-focused campaigns that resonate with your target audience.
Increase Brand Awareness
Unique Reach
Optimum Ad Exposure
Drive Sustainable Growth
Increased User Engagement
Data-Driven Ad Performance
100% Brand Safety & Suitability
20-30% Higher ROI
Elevate your Advertising Strategy
by aligning your ads with relevant context. 200+ brands already have, when will you?
Our Impressive Network of Partners
Testimonials
Using Silverpush's Mirrors technology during the Pakistan Super League for our National Ketchup campaign was a game changer to how we look at contextual targeting across digital platforms. It was exciting to see National Ketchup become a part of the PSL festivities, almost as if it were a guest at the snack tables of cricket fans. This strategic placement, empowered by AI-driven insights, allowed us to dynamically adjust our messaging, making our interactions not just visible but genuinely engaging. The experience brought us closer to understanding and connecting with audiences helping us enhance our market penetration in a way that felt both impactful and personal.
Rizwan Ali, Head of Marketing Services, National Foods (Pakistan)
Silverpush is a unique Tech which has refined Contextual Targeting. Himalaya is delighted to have executed the first interactive Video ad campaign with Silverpush. The Interactive solution which added to the relevant context helped boost engagement and other media metrics.
Pratheep Kumar R, Media Manager Himalaya Wellness Company
Assuring product authenticity is extremely important to us. But, this message can be lost if not conveyed during key product discovery moments. Mirrors allowed us to sharply target these moments and enabled interest based contextual targeting, providing higher affinity and relevancy.
Kim Martin J. Viray, VP Head of Branding, Lazada (Philippines)
Mirrors unique capability has helped us tap into a fast-growing Facebook video audience much more meaningfully. We connected with customers during contextual moments that significantly increased the relevance of the message we wanted to convey, increasing the impact.
Rohit Talwar, Marketing Director Castrol (Vietnam)
Silverpush helped us avoid the use of brute-force-targeting using private data of consumers. We would like to further use this technology to target people based on what they are watching instead of who they are or what their affinities are.
Nikhil Rao, Regional Director - Marketing, Mondelēz International (SEA)
We developed a very persuasive strategy for our post-pandemic tourism campaign, 'Follow The Sun'. The campaign was designed to engage travel enthusiasts exposed to extreme climate conditions like cold and rain in the USA, UK, France, Germany, and Italy. The goal was to tempt our audiences to travel to Egypt. To do this, Read More...
We had to capture their attention with the right creative and at the right time, when they were most likely to yearn for the sun.
We chose Silverpush as they provided innovative solutions to this unique challenge, which is Contextual and Real-Time Sync advertising based on AI.
It was our pleasure to have partnered with Silverpush for this campaign, as their AI technology allowed us to identify moments when the target audience would be most responsive to our ads and reach out to them when it mattered the most. Read Less...
Amr El-Kady, CEO Egyptian Tourism Promotion Board (Egypt)
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