Lumen and Silverpush Prove the Attention Impact of Context + YouTube - Learn more!Moment Marketing through Intelligent Sync Technology
Sync advertising with real-world contexts for maximum impact. Stay updated on events and trends to increase your brand awareness and engagement.
Choose Your Path with
Sports Sync
Reach and engage your audience with real-time, sporting event-triggered advertising
Sport Sync enables advertisers to set event triggers and automatically deliver cross-channel ads during key game moments. By aligning with real-time actions and identifying sports professionals in-game, brands can join shared experiences, delivering relevant, targeted messages to captivated audiences.
Weather Sync
Weather and pollution levels significantly impact consumer purchasing decisions
Now, you can harness the power of real-time data in your media campaigns with synchronized triggers for weather conditions—such as temperature, precipitation, and wind—and pollution factors like AQI (Air Quality Index).
Tv Sync
Capture the lost eyeballs with Real-time TV sync
Recapture audience attention and capitalize on cross-screen behaviour post ad of competition, self & allied brands is detected live on TV.
Our Sources
- Tv SpotsLive ads
- Tv ChannelsEvents, Sports, News, Entertainment...
- Real Time DataWeather, Sports, Events...
Our Solutions
Display VideoAdvertise on our premium inventories
ActivateOptimize you digital campaigns on google, facebook...
PerformanceAnalytics and attribution
What this means for you?
Parallels helps you run integrated campaigns across different channels, contextualize messages to specific moments, and create measurable engagement
Real Time Engagement
Captures audience attention during key moments when viewers are most engaged, extending the impact to social, display, and video platforms.
Integrated campaign management
Syncs ads with real-time live moments across TV, social, display and video.
The right connection, in the right moment
Let your campaigns form a stronger, real-time connection with the audience.
Enhanced ROI
Leveraging precise moments, campaigns maximize audience reach, boosting CTR and driving higher conversion rates.
Leverage cross-screen behavior
Multi and cross screen usage is real. Sync digital ads with TVCs to grab audience attention.
Success Stories
Talabat redefined fan engagement during FIFA with Parallels sports sync technology.
Experience
Learn more on how Parallels creates a strong brand connect with your customers through real-life live moments.
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