Holiday Advertising Playbook 2025

As the holiday season kicks off, shopping is starting earlier and moving faster. More than 64% of shoppers begin before Halloween, and global ecommerce sales are set to climb past 1.4 trillion dollars this year.

Where are shoppers finding ideas? On YouTube.

With more than 742 billion views on retail-content, shoppers are turning to creators, reviews, comparisons, Shorts, and livestreams to decide what to buy, when to buy, and where to buy it. Inspiration is happening in the moment, and brands that meet it win.

So what does that mean for advertisers?

In the Silverpush Holiday Advertising Playbook 2025, you'll learn:

• Exclusive data on shopper behavior across channels
• The six key personas that define holiday discovery, from bargain hunters to impulse buyers
• The trends that shape intent and context this year
• The best strategy to plan campaigns from inspiration to purchase
• Real-world case studies of brands that turned views into impactful results

Holiday season 2025 is bigger, faster, and more competitive. This guide shows you how to own the moments that matter.