2026 Holiday Advertising Playbook for Advertisers - Make Every Holiday Moment Count!
Ramadan Advertising Playbook
2027 for Indonesia
Ramadan Is Not One Moment. It's Millions of Contexts.
Ramadan 2027 begins around 8 February, ten days earlier than last year, pulling anticipation into January. This playbook maps how Indonesians watch, search, shop and engage from Sahur to late night, and how brands turn those moments into better media outcomes.
Download the Playbooksearch journey, up from four
analysed in Indonesia
spend vs Ramadan 2025
impulse purchases
Ramadan
*Data from Indonesia, the world's largest Muslim-majority market.
What's Inside the Playbook
Proprietary Silverpush video data and third-party market research, packaged as a planning toolkit you can adapt to any Ramadan market: what changed, what it means, how to activate, and what to buy.
The Ramadan Shift
Why Indonesian shoppers are spending more intentionally, and where the basket moved: value on the table, premium on the face.
The Six-Week Search Journey
Five phases of intent, from Anticipation to Closure, with the searches that signal each one, from menu sahur praktis to hampers lebaran.
Where Attention Goes
4.6M Ramadan videos and 285B views across eight content categories, showing where attention concentrates and which categories are growing fastest.
A Day in Ramadan
How fasting rewires the day, from Sahur and Ngabuburit to Iftar and after Tarawih, and the role YouTube, TikTok, Meta, CTV and the open web play in each.
The 2027 Calendar and Signal Map
Six planning principles, a month-by-month timeline from November 2026 to Lebaran, and when to act by category.
Activation and Proof
Trends, Context, Moment Sync, Short Drama and creative experiences, with Indonesian success stories across cookware, health, beauty, food and tech.
Get the Ramadan 2027 Advertising Playbook for Indonesia
Last year's plan is ten days late. Build your contextual strategy before anticipation searches begin, and earn a place in a basket that is edited line by line.
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