Silverpush, in partnership with Havas Media, is proud to announce that we have been awarded a silver at the prestigious
e4m's Indian Marketing Award South 2024 which honours the best organisations, individuals, and teams working in South India who have expanded their presence across the region with their impactful strategies and outstanding work. The award, in the
B42 category for the Best Use of Digital Marketing/ Social Media—Consumer Durables/ Automotive/ Manufacturing, recognises our innovative work for Eurogrip tyres.
Our award-winning campaign for Eurogrip tyres, a tyre built with a heat-resistant compound to withstand cuts and chips while working on tough terrains, showcased the power of AI-driven contextual advertising. Using interactive video ads by Silverpush, we created an interactive ad format that allowed users to click and see how Eurogrip tyres perform in rainy, snowy, and muddy terrains.
The campaign was a resounding success, garnering more than 1.5 million eyeballs and achieving a remarkable 4.3% engagement rate with 72% VTR and 1.02% CTR—nearly three times the expected benchmark.
We would like to express our gratitude to
TVS and Havas Media for their trust and collaboration in this award-winning campaign. This recognition is a testament to the power of innovative digital marketing solutions and the impact they can have on brand engagement and awareness.
At Silverpush, we remain committed to pushing the boundaries of digital advertising and delivering exceptional results for our clients. If you're looking to elevate your brand's presence and engage your audience in new and exciting ways, we'd love to partner with you.
Contact us today to learn more about how our AI-driven solutions can help your brand stand out in the competitive digital landscape.
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